Yesterday LiveLeak.com released this video of Jim Breuer flipping out on one of the set assistants at a pizza hut commercial. Although it’s clearly a fake, it’s still entertaining at face value. Some of the things Pizza Hut marketing could have done better to make it more believeable:

- stop having Jim say he wants to eat the pizza 10 times, we get it.
- Jim says “keep rolling the tape and watch this psycho following me” (ok, you didn’t have to blatantly give us a reason why the tape is rolling, it’s a dead giveaway it’s a fake)
- Guy should have been thrown harder into the pool

Other than that, fairly well done viral marketing attempt. It will be lucky for them if this thing winds through the internet like they had obviously wanted. I rate it a 7/10, with the Kobe Bryant jumping over the aston martin video a 9/10 (Nike).

If you enjoyed this post, make sure you subscribe to my RSS feed! 468 ad

8 Responses to “Pizza Hut “Unadvertising” Viral Marketing”

  1. For sure that’s a fake, but hey, most of ther commercials are so cheesy anyways. (no pun intended)

  2. Not surprised at all – pizza hut pizza is a commercial mass produced for families of 10 crap. I prefer real Italian pizza that doesn’t need stupid advertising b/c they love to make pizza! Good call though, this is CLEARLY a fake.

Leave a Reply