Nike released a great viral marketing video today on youtube featuring Kobe Bryant of the L.A Lakers jumping over a moving aston martin. I’m not video whiz but I’m sure it could have been done by computer graphics. Even so, it looks real and most couldn’t deny that. When you add a celebrity plus something that is unbelievable and possibly fake, you have a perfect viral marketing ad. I saw this ad when it had 8,000 views and figured it would hit the top of youtube by the end of the day. It’s about #5 right now and climbing fast.

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This entry was posted on Friday, April 11th, 2008 at 5:49 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.