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Internet Marketing in 2007
Recently I have been thinking about 2007 and while setting some goals, both personal and business related, I am also trying to figure out what the next “big thing will be in the internet marketing arena.
I believe that social networking sites, and video sites, will be the big players in 2007. The term “social media optimization†or SMO will start to play a major factor in old school marketing plans. This is simply a good idea because there is so much traffic surrounding social networking sites such as myspace.com, digg.com, and of course youtube.com.
Youtube.com , recently bought by Google for 1.6 billion dollars, will be a huge marketing tool for smart webmasters in 2007. You can use youtube.com in many ways, not only to drive traffic to your website but to successfully brand your company or website to a huge database.
Staying in line with the videos, I think we will see a large influx of offline advertisers come online in 2007. We are already seeing this happen, but I think mid - 2007 it will just explode. The average internet user is getting more tech savvy and video ads will convert better, and at the very least get a potential consumer’s attention better than the classic banner ad or text link - even flash ads are getting old.
As for the webmaster looking to start a new website, or many new websites in 2007, consider starting a blog. Blogs are getting major google love right now, that is just a fact. Update your blog daily, update many blogs daily. Monetize them. Put videos on them, lots of video and visual, but make sure you put your own touch on everything. Afterall, you need to retain your visitors and build a loyal reader base when writing a blog.
2007 is sure to bring smart webmasters the money they deserve, and in large amounts. If you put in the work this year, you are sure to reap the rewards the coming months.
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