A friend of mine came to me for some advice a few weeks ago on how to better convert his site. He is getting decent traffic (400 minimum organic searches/day) yet still making less than $1k/ month. I took a look at both his site and analytics, and everything seemed to be of high quality.
The problem was the poker rooms he chose to promote were all very small and unknown. He said it was because he had $400 cpa’s compared to $100 at the big rooms. I convinced him to get rid of every ad and replace them with premier poker rooms, and low and behold he is banking nearly 4 figures a day now.
The fact of the matter is, I can offer you $500 CPA’s all day, but if your EPC is still going to be $0.05 then you’d be a fool not to promote a Stars or FT or other major brand at a much lower CPA (and much higher EPC).
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100% of nothing is still nothing. A lot of new affiliates will go for the high CPA alone, without analyzing the offer. You could get lucky, but why risk it?