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Interview With Zappos CEO Tony Hsieh

Interview With Zappos CEO Tony Hsieh

Great interview with Tony Hsieh, the CEO of Zappos – talking about the growth of Zappos. Courtesy of...

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TweetDeck’s Iain Dodsworth Not Scared Of Twitter

TweetDeck’s Iain Dodsworth Not Scared Of Twitter

TweetDeck’s Iain Dodsworth says he isn’t phased by the recent Twitter moves striving towards there own applications. He stresses that TweetDeck is not only for Twitter but that it’s a social networking dashboard. He also says that they go for power users as their main niche, while Twitter itself will go for the mainstream....

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How Important Is Social Media To Ford? Ask Scott Monty

How Important Is Social Media To Ford? Ask Scott Monty

Head of social media for Ford Scott Monty explains why social media is so important in their company....

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Social Media And Viral Marketing Make The New Barbie A “Computer Engineer”

Social Media And Viral Marketing Make The New Barbie A “Computer Engineer”

This was a social media viral marketing experiment where Mattel had a competition with voting system to see what the profession of the new Barbie doll was going to be. Mattel is just one of the dozens of massive corporate giants that recently turned to viral marketing in their ad campaigns very well. Other examples would be Doritos and Ricard’s....

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Ironman 2 Viral Marketing Done Right

Ironman 2 Viral Marketing Done Right

The effort and creativity put forth in the viral marketing efforts for Ironman 2 are truly setting a new standard. Compare that with the Splinter Cell fail from the weekend. The starkexpo2010 site looks legit too, rounding out the viral marketing campaign for Ironman 2....

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The Downside Of Social Media For Businesses

The Downside Of Social Media For Businesses

We all know the positive benefits of social media, and why businesses need to take it seriously. We also know that it’s vital to join and actively participate in social communities. As science has proven, for every upside their is a down.. Penn Olson offers 4 reasons why social media can hurt a business that does not tread carefully. 1. Employees Visit Facebook 7 Out Of 100 Times At Work 2. 1 In 5 Likely To Lash Out At Brands...

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