A shout out here and probably a little bias, to hometown Toronto born Drake. He’s obviously doing it real big south of the border right now with endorsements and his new album. The ad: Behind the scenes of the advertisement....
Read MorePizza Hut “Unadvertising” Viral Marketing
Yesterday LiveLeak.com released this video of Jim Breuer flipping out on one of the set assistants at a pizza hut commercial. Although it’s clearly a fake, it’s still entertaining at face value. Some of the things Pizza Hut marketing could have done better to make it more believeable: - stop having Jim say he wants to eat the pizza 10 times, we get it. - Jim says “keep rolling the tape and watch this psycho following...
Read MoreBest Viral Campaign Ever?
I recently came across an incredible viral campaign launched by Pepsi Max. First off, let me show you what the finished result is – a video on a fake social network, personalized with your friend’s info on a fake video blog. Just watch the video, it’s truly ingenious: Now this type of thing is just awesome because it personalizes a product. Another important thing it does, is put the viewer in a state of happiness or...
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