TweetDeck’s Iain Dodsworth says he isn’t phased by the recent Twitter moves striving towards there own applications. He stresses that TweetDeck is not only for Twitter but that it’s a social networking dashboard. He also says that they go for power users as their main niche, while Twitter itself will go for the mainstream....

Head of social media for Ford Scott Monty explains why social media is so important in their company....

This was a social media viral marketing experiment where Mattel had a competition with voting system to see what the profession of the new Barbie doll was going to be. Mattel is just one of the dozens of massive corporate giants that recently turned to viral marketing in their ad campaigns very well. Other examples would be Doritos and Ricard’s....

The effort and creativity put forth in the viral marketing efforts for Ironman 2 are truly setting a new standard. Compare that with the Splinter Cell fail from the weekend. The starkexpo2010 site looks legit too, rounding out the viral marketing campaign for Ironman 2....

As you’ve probably already heard, the new apple iphone was found in a bar in California this weekend. As it turns out, Gizmodo supposedly paid $10,000 for the new version. Oh, Apple marketers, you are so new age and clever. At least the whole digg nation ate it up faster than their ramen noodles dinner....

A man in New Zealand was almost shot and killed by police. In a viral marketing ploy to get attention to the game, the marketing company sent out a man with a toy gun to scare people in the middle of a huge crowd. People freaked, of course, and he was surrounded by police. Luckily, nobody was hurt in the stunt. I think this marketing firm went way overboard and really show no signs of understanding how to protect a big brand while still...