Unless you’ve been living under a rock lately, you have heard about Michael Phelps being caught smoking from a bong at a recent college party. After admitting to guilt and apologizing profusely, Michael Phelps is now starting to feel the heat. Not only has he been suspended by the American Swimming Association for 3 months, he has already lost his first major endorsement in Kellogg. Kellogg’s announced that Phelps’ behavior was inconsistent with the Kellogg’s image, and they would not be renewing the contract at the end of February.

It looks to be a big mistake as the press is already criticizing the company for this move that’s obviously not been well thought out. I am pretty sure that keeping Phelps on board would be a lot less harmful to Kellogg’s as a company than their current strategy of dumping the greatest US olympic hero of all time for something he did in his personal time, at a party.

It really begs the question if Kellogg’s may have an ulterior motive for this move? Just last month, CNN raided Michael Phelps’ kitchen during an interview and found not Corn Flakes, but Honey Oats (made by Post), one of Corn Flakes biggest competitors.

One thing is for sure going to be pounded into this 23 year old’s superstar athlete head: When you’re in the spotlight, people are going to be watching with a magnify glass and your every move can effect your bottom line. Although Kellogg’s is looking pretty dumb here (we never even mentioned corn flakes are a “stoner food”, cmon), swimmer’s don’t stay popular forever and Mr.Phelps you may want to collect as much money as you possibly can while you are still in your prime. With that being said, maybe it’s best to keep the bongs and your sponsor’s competitor’s products behind closed doors for a while.

You really have to be on the ball to keep up with the latest in social sites. Right now a lot of stuff is happening. I was recommended this site called Quassia and its a revenue sharing 2.0 site. I am just getting into it but it drives traffic and it is good to get in on these things early. Here is what they say about themselves:

Qassia is fantastic because you get credit for sharing your intelligence. The more credit you earn, the better your websites will rank. And you get a backlink to your website for every intel you add - only Qassia gives you unlimited quality backlinks.

Last but not least, Qassia also has the best ad revenue sharing system on the Internet, so in effect you get paid for promoting your websites. Qassia rocks!

The more people join Qassia, the more everyone will benefit, so give Qassia a spin. Signing up takes less than a minute, so you’ve got nothing to lose. See ya around!

I may post a review of Quassia in the next couple days but until then you can use my Quassia Sigup link and try it out for yourself.

First I’d like to say I’m sorry for not posting much. As you can see it’s pretty much always been like that since I started this blog. Mostly because I do work a lot and this blog is primarily a hobby. With that being said I am going to start trying to be a regular poster from now on.

Now on to a little marketing news. How sweet would it be to have a product so hot you didn’t need to advertise it anymore? This is exactly what has happened with Ninentdo and the Wii. Nintendo has announced that they are removing all Holiday season ads for the Wii because the demand is too high.

A Nintendo Marketing Rep stated: “A Nintendo spokesman says: “We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand.”

Must be a nice problem to have for Nintendo and the trendy Wii.