Recently Pokerstars announced a celebrity rapper tournament where you can test your luck againt superstar Fabolous … looks like there was more to the deal then just a straight pay off for Fab as I caught this subliminal advertising in his newest video. Notice the “I <3" on the girls shirt, with the Pokerstars symbol directly behind her.

That’s some nice indirect advertising which 99.9% of people would never notice - but to a someone such as myself who is used to these types of strategies, they stand out like a sore thumb. Pokerstars seems to be moving into new demographics to really get a stranglehold on the industry, to which I have to say about time.

I thought that the trends for the most money hungry countries were definitely interesting. This is the trends for which country searched the word “money” on Google the most in the last week.

A friend of mine came to me for some advice a few weeks ago on how to better convert his site. He is getting decent traffic (400 minimum organic searches/day) yet still making less than $1k/ month. I took a look at both his site and analytics, and everything seemed to be of high quality.

The problem was the poker rooms he chose to promote were all very small and unknown. He said it was because he had $400 cpa’s compared to $100 at the big rooms. I convinced him to get rid of every ad and replace them with premier poker rooms, and low and behold he is banking nearly 4 figures a day now.

The fact of the matter is, I can offer you $500 CPA’s all day, but if your EPC is still going to be $0.05 then you’d be a fool not to promote a Stars or FT or other major brand at a much lower CPA (and much higher EPC).